Frequently Asked Questions Interactive Intelligence Acquires Bay Bridge Decision Technologies Inc. August 2012
Q: What are the disclosed details of the acquisition?
Interactive Intelligence Group Inc. has made a 100 percent cash purchase of Bay Bridge Decision Technologies Inc., a privately-held Maryland-based company. Under the terms of the agreement, effective Aug. 1, 2012, Bay Bridge is now owned by Interactive Intelligence Group Inc. Bay Bridge will continue to sell and support its contact center forecasting, capacity planning and strategic analysis solutions, while separately applying its patented forecasting technology and operations research expertise to advance the functionality of Interactive Intelligence’s workforce management (WFM) application, Interaction Optimizer®. Interactive Intelligence will provide additional information in its third-quarter Form 10-Q, which it expects to file with the Securities and Exchange Commission (SEC) in November 2012.
Q: What is the background of Bay Bridge? Bay Bridge was founded in 2000 as a privately-held company. Bay Bridge is the leading U.S. supplier of long-term forecasting and planning solutions backed by the world’s top brand-name customers. Bay Bridge’s CenterBridge® suite of software applications has evolved to support the executive analytics and strategic performance management needs of companies with complex customer contact centers, branch locations, and processing organizations. Benefits of the CenterBridge® software suite include more efficient staffing strategies, improved capital investment allocation, comprehensive performance planning, and improved risk management.
Q: Why did Interactive Intelligence make the acquisition? This acquisition addresses Interactive Intelligence’s strategy of broadening its workforce optimization (WFO) portfolio of applications. Specifically, it adds advanced, long-term contact center capacity planning and strategic analytics capabilities that supplement Interaction Optimizer®’s workforce management functionality, thus meeting the needs of the largest, most complex contact centers in the world. With this acquisition, Interactive Intelligence now has the leading North American solution for long-term contact center forecasting, capacity planning and strategic analysis. As noted above, the acquired development talent and some of the acquired intellectual property will also help Interactive Intelligence advance its forecasting and scheduling capabilities within its Interaction Optimizer® product.
Q: How will customers benefit from the acquisition? Bay Bridge customers will continue to receive uninterrupted service from their Bay Bridge support staff, which over time will be incorporated into Interactive Intelligence’s support organization. In addition to the Bay Bridge products, customers will now get access to Interactive Intelligence’s complete line of all-in-one IP communications software and services, including its workforce management capabilities for mid-size contact centers. Interactive Intelligence customers will be introduced to the Bay Bridge products, which can integrate to Interaction Optimizer®, or any third-party WFM solution already in use.
The net result for all customers is more streamlined technology sourcing and implementation, along with increased return-on-investment.
Q: Are there planned changes for the physical facilities and locations? No. Interactive Intelligence will maintain the current Bay Bridge office in Annapolis, Maryland.
Q: What is the timeline to have all of Bay Bridge’s functions, including sales, support, marketing and finance completely incorporated into the Interactive Intelligence organization? Six months to completion.
For more information, please contact:
- Financial/Investor Relations Inquiries: Steve Head, CFO, Interactive Intelligence, (317) 715-8412, firstname.lastname@example.org
- Media Inquiries: Christine Holley, Senior Director of Market Communications, (317) 715-8220, email@example.com
- Industry Analyst Inquiries: Meredith Egg, Industry Analyst Relations Manager, (317) 715-8225, firstname.lastname@example.org