Carlson Hotels

CenterBridge® achieves three percent reduction in staffing costs for Carlson Hotels, a leading global hotel company with more than 1,060 locations in 77 countries.

CARLSON HOTELS’ FACTS
Four contact centers around the world ● 300+ Sales Representatives ● Speaking 29 languages ● Books five million+ reservations annually ● 25% through voice channels

CARLSON’S CHALLENGE

  1. Needed the capability to quickly evaluate changes to their operation in order to achieve maximum profitability at lowest cost – all while still maintaining its high customer service standards.
  2. Relied on internally developed Erlang-based spreadsheets and traditional WMS to analyze these issues. These are complex, extremely labor intensive, and inaccurate.

BAY BRIDGE DECISION’S RECOMMENDATION:

  1. CenterBridge rapidly answers the never-ending series of “what-if” questions that come their way.
  2. CenterBridge users at Carlson quickly created multiple planning scenarios, while taking into consideration all of the contact center network’s complexity.

CARLSON HOTELS’ RESULTS

  1. Improved contact center planning effectiveness
  2. Resource Planning Team now quickly provides fact-based analysis on any number of different scenarios and options.
  3. Three percent reduction in agent staffing as a result of CenterBridge’s more accurate staffing requirements estimation and hiring planning methods.

CARLSON HOTELS’ CASE STUDY